196,564 bras linked together for one cause - the fight against breast cancer.

120 miles of bras linked together for a world record and to find a cure!

What is all this about?

Athena’s Home Novelties hosted a record breaking fund-raiser. On October 16, The Athena's Cup received official confirmation from Guinness that we broke the bra-chain world record of 169,000 bras, by hooking 196,564 bras together in a continuous chain that spanned 120 miles!

In our fight against Breast Cancer, we are asking for a mere $5.00 donation to cover hooking expenses and fund research and awareness. We will continue to champion the battle against this dreaded disease.

Athena’s Cup president and founder is Jennifer Jolicoeur.  Jennifer and the staff that supports Athena’s Cup is strictly volunteer and no one receives a salary for the work they do.  Athena's Cup is dedicated to spreading the word that breast exams, mammograms, research and healthy life-styles are critical parts of reducing risk and finding a cure.

Athena's Cup is a registered 501 (c) (3) charitable organization